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"Insert an authorized customer quote and cite the source."
Social Proof
You might say
Add a row of customer logos and a line that says more than 100,000 teams use us.
Support a product claim with evidence from real use·Social proof can include customer logos, measured results, reviews, certifications, or case studies. Choose evidence that supports the claim next to it and state the source or context. A wall of unverified logos is weaker than one relevant, specific example.
Example only · Replace with authorized, verifiable evidence before use.
Verifiable evidence structure
Back every claim with a source, date, and permission
Before publishing, replace these examples with real customers, original source links, or verifiable data.
Use customer logos only with permissionLink media coverage to the original article
You can say this to an AI Agent
“Audit the site's social proof: record permission status for every customer logo and add audience, date, and source to each metric. Remove anything unverifiable, do not recolor marks or invent quotes, and keep only evidence-backed customers, reviews, and data.
When to use it
- Show recognizable customers with permissionSample placeholder · Only displays authorized logosCustomer logoCustomer ACustomer BCustomer C
- Share a measured result with contextUser countMeasurement methodologyRatingSource platformAvailabilityTime period
- Link to a full case studyRatingPlatform · Sample size · Date collected
- Display a relevant certification or review sourceAuthorized avatarCounting method · Display scope
When NOT to use it
- Use logos without permission or explanation"A tool that changes the world" — Unnamed major publicationAn unattributed quote
- Show numbers with no source, period, or definitionA product’s user countShow it only when the measurement is well defined and useful to the intended audience
- Place unrelated awards beside a product claim🏆 Best App of 2018An eight-year-old award is still on display.
- Repeat generic praise instead of giving evidenceABCDEFGH
Anatomy
Example only · Replace with authorized, verifiable evidence before use.
Evidence titleIndicates source, time and authorization status
Authorized logos
DataCalculation methodRatingSource platformDateLast updated
“Insert a traceable original quote here.”Source link · Permission status
Explain what the evidence is, where it comes from and when it is applicable
Display only authorized customer or partner logos
Quantitative evidence must include its calculation method, timeframe, and source
Original words, context, source and authorization status appear together
Variants
LogoWall
Only display authorized logosCustomer logo
When there are authorized and public customers or partners
Numbers
DataCalculation methodRatingSource platformDateLast updated
When numbers include a source, timeframe, and calculation method
Press
"Put the verified original quote here"Media name · Original link · Date
When the source story is public and the quote has been verified
Typical use cases
Customer logos
Example only · Replace with authorized, verifiable evidence before use.
Authorized customer logos
Customer ACustomer BCustomer C
Measured outcome
Example only · Replace with authorized, verifiable evidence before use.
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“Insert an authorized customer quote and cite the source.”ExampleSpeaker identitySource type · Permission status
Calculation method·Source link
Review score
Example only · Replace with authorized, verifiable evidence before use.
Media nameOriginal article · Publication date
“Media quotes should be verified verbatim with the original text and context.”
Case-study link
Example only · Replace with authorized, verifiable evidence before use.
Rating or scaleShow source, sample size, time and calculation method
Recommended tool
Web fine-tuning tool · Selector Pro
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Click a button, text, or card, note the change, then copy its exact location to AI.
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Further reading
Quick check